IMPROVE

CLOSE RATES

WITH

SALES ENABLEMENT

Does it feel like your salespeople aggressively wait for the phone to ring?

IMPROVE
CLOSE RATES
WITH

SALES ENABLEMENT

Does it feel like your salespeople aggressively wait for the phone to ring?

SALES ENABLEMENT STRATEGY

Inbound leads must be managed properly if you want them to turn into opportunities and ultimately into customers. Your sales team needs to be equipped with strategies, processes and tools to make that happen.

The team at Bayard Bradford is steeped in sales experience with industrial organizations. We apply tried and true methods built through years of bag-carrying sales work over to today’s digital market. The buyer’s journey has changed, but successful selling still requires a tight process and a personal touch.

BB Sales Enablement -02

SALES ENABLEMENT STRATEGY

Inbound leads must be managed properly if you want them to turn into opportunities and ultimately into customers. Your sales team needs to be equipped with strategies, processes and tools to make that happen.

The team at Bayard Bradford is steeped in sales experience with industrial organizations. We apply tried and true methods built through years of bag-carrying sales work over to today’s digital market. The buyer’s journey has changed, but successful selling still requires a tight process and a personal touch.

After we agree upon a workflow and everyone understands their role, we help you implement the right CRM and marketing automation tools to aid this process. This makes your team as efficient as possible.

Once your Sales Enablement program has been deployed, we’ll work with your sales team on an ongoing basis to assure no qualified lead will be left behind.

After we agree upon a workflow and everyone understands their role, we help you implement the right CRM and marketing automation tools to aid this process. This makes your team as efficient as possible.

Once your Sales Enablement program has been deployed, we’ll work with your sales team on an ongoing basis to assure no qualified lead will be left behind.

PROCESS DEVELOPMENT

We’ll work with your Sales team to develop a workflow for the pursuit of inbound leads. Once the SLA is established there should be no question about what needs to happen when a website visitor submits a form. But there are other questions that need to be answered.

  • Who receives the form submission?
  • How is the lead scored?
  • What is the first step in reaching out to that lead?
  • What content offers should they receive?
  • What is the response protocol?
  • How many follow-ups?
  • On what timeline?
  • Which follow-ups are manual and which are automated?
  • When does a lead get kicked back to Marketing for additional nurturing?

Our team works with yours to establish a Sales Playbook that guides these actions. And we help you modify and adjust along the way.

PROCESS DEVELOPMENT

We’ll work with your Sales team to develop a workflow for the pursuit of inbound leads. Once the SLA is established there should be no question about what needs to happen when a website visitor submits a form. But there are other questions that need to be answered.

  • Who receives the form submission?
  • How is the lead scored?
  • What is the first step in reaching out to that lead?
  • What content offers should they receive?
  • What is the response protocol?
  • How many follow-ups?
  • On what timeline?
  • Which follow-ups are manual and which are automated?
  • When does a lead get kicked back to Marketing for additional nurturing?

Our team works with yours to establish a Sales Playbook that guides these actions. And we help you modify and adjust along the way.

TEAM ALIGNMENT

Because sales teams vary greatly in size and makeup, our approach to Sales Enablement also varies. But we always start the same way – by gaining a thorough understanding of how your current sales process works and how your ideal customer buys. Then we seek to create tight alignment between Sales and Marketing through a Service Level Agreement (SLA) so each group understands their part of the process – and how they are held accountable.

TEAM ALIGNMENT

Because sales teams vary greatly in size and makeup, our approach to Sales Enablement also varies. But we always start the same way – by gaining a thorough understanding of how your current sales process works and how your ideal customer buys. Then we seek to create tight alignment between Sales and Marketing through a Service Level Agreement (SLA) so each group understands their part of the process – and how they are held accountable.

OPPORTUNITY ANALYSIS

Once your Sales Enablement program has been deployed, we’ll work with your team on an ongoing basis to assure no qualified lead will be left behind. Marketing can generate the leads, but sales still needs to close.

Bayard Bradford’s Inside Sales Analyst collaborates with your Sales leadership to review leads, determine next steps and decide follow up. One-on-one reviews between our team and yours create priorities and actions for better engagement with qualified leads. This sales intelligence weapon gives your team a leg up, drives more opportunities, and is an advantage your competition doesn’t have.

OPPORTUNITY ANALYSIS

Once your Sales Enablement program has been deployed, we’ll work with your team on an ongoing basis to assure no qualified lead will be left behind. Marketing can generate the leads, but sales still needs to close.

Bayard Bradford’s Inside Sales Analyst collaborates with your Sales leadership to review leads, determine next steps and decide follow up. One-on-one reviews between our team and yours create priorities and actions for better engagement with qualified leads. This sales intelligence weapon gives your team a leg up, drives more opportunities, and is an advantage your competition doesn’t have.