Inbound marketing has one goal: Generate qualified leads. But the responsibility for closing those deals lies with sales. It can be an uphill battle to ensure that the transition of leads to the sales team is consistent, smooth and effective. To help sales and marketing cooperate like a well-oiled machine, communication between the two sides should be systematic and organized.
Bayard Bradford’s Inside Sales Support program is designed to improve the close rate as your sales team identifies and pursues marketing-qualified leads. Building on the principles of Sales Enablement, our Inside Sales Support program acts as an extension of your account team. It is the sales intelligence weapon that gives your team a leg up. You’ll know when and how to communicate with a prospect to create more opportunities, engage in more meaningful conversations, and ultimately close more deals. It’s an advantage your competition doesn’t have.