Over the 12-month campaign, the client reported 12K user sessions resulting in 8K new users, 192 leads, and $3.3m generated in revenue from new business. With the resources provided by Bayard Bradford, the existing leads were better nurtured to ensure long term relationships.
The net result of their engagement was a completely fresh way of looking at marketing. It was clear, engaging new leads, combined with an enhanced digital environment unequivocally maximized opportunities. Thanks to these engineered improvements the client saw an increase in the quantity and quality of MQLs and ultimately SQLs.