Bayard Bradford exported Mailchimp contacts and mailing history, cleaned the data, then matched it with their existing Salesforce data. Next, key properties were recreated in HubSpot in order to sync the two CRMs.
A subset of data was migrated to HubSpot in order to properly test the entirely customized integration, forms and website before going live. Bayard Bradford provided training on all newly implemented tools as well as explanations regarding all updates and modifications.