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5 MIN READ

Which HubSpot Sales Hub Tier is Right For You?

By Charles Elmer

Sales Tools

HubSpot Sales Hub provides a powerful suite of tools that accelerates lead to close and multiplies the efficiency of your sales team. By streamlining outreach, connecting with prospects on their terms, and tracking, iterating & improving – companies of all sizes and industries are unlocking revenue growth using the HubSpot Sales Hub.

Companies of all shapes and sizes can take advantage of HubSpot Sales Hub. That brings us to one important question: Which tier is right for you? To answer this question, it helps to consider your goals and budget. In this post we will explore the difference between HubSpot Sales Hub Starter and HubSpot Sales Hub Professional.

Within the entire HubSpot ecosystem, Sales Hub has the most functionality and targeted tools to support sales teams. But some sales teams are more ready to adopt a higher number of new tools at a faster pace than others –  and any good implementation requires front line adoption. 

With that in mind, here are some scenarios to consider with Starter vs. Pro:

Starter Professional
Team has never used a CRM before Executive leadership wants to see more than 5 sales reps closing deals within 30 days
You are just looking for a few quick wins with a small group in order to achieve greater buy in for a larger group The organization has a ton of quality leads that need to be acted on quickly
You have a small team of sales reps (1 to 5) There is considerable opportunity for business process or sales process automation

Which features does Professional have that Starter does not?

  • Deal-based workflows: Creating automations based off of your sales opportunities 
  • Sequence queues: 1-to-1 automated, personalized email sequences are far easier to send at volume when placed into queues
  • Multiple pipelines (up to 50): Your organization may have several unique business units with their own sales processes, and the CRM needs to reflect that
  • Quotes: HubSpot’s built in quoting system allows you to manage your quoting process inside the CRM – all in the same system of record
  • Salesforce integration: If your organization has a Salesforce portal with any custom objects or environments, Sales Pro allows you to integrate
  • Custom Reporting: You get up to 20 custom reports, which can be useful for sales managers or the executive team to keep track of sales activity and forecast revenue
  • 1 to 1 video creation: With the HubSpot Video tool, you can easily record and share 1 to 1 videos with your prospects, making the sales process more personal than ever before
  • Teams: If you need to partition access to contacts, companies or deals based on sales teams, Professional allows you to assign users to up to 25 unique teams

There are a few more features not covered in this post, but these are the ones that we’ve seen make the biggest impact with our clients.


Let’s talk price. 

HubSpot Sales Starter Pricing: Sales Hub Starter starts at $80/month with one user included.

Why Sales Hub Starter?

Sales Hub Starter gives individual reps the tools they need to shorten sales cycles and improve close rates.

Automate outreach without being impersonal. Queue up a sequence of personalized follow-up emails and reminders that get delivered automatically at the right time.

Create and share email templates. Turn repetitive emails into templates, measure performance and share the best ones across the team.

Follow up flawlessly. Get notified the instant prospects open an email, click a link or open an attachment for prompt, relevant follow up.

Land more meetings. Connect with prospects through live chat on your website, and stop back and forth emails and missed calls by sending a link the lets them pick the best time.


HubSpot Sales Professional Pricing: Sales Hub Professional starts at $500/month with five users included. Additional users cost $100/month per user.

Why Sales Hub Professional?

Sales Hub Professional gives growing teams the tools to automate their sales process and align their team.

Automate outreach without being impersonal. Queue up a sequence of personalized follow-up emails and reminders that get delivered automatically at the right time.

Share unlimited high-converting email templates. Turn repetitive emails into templates, measure performance and share the best ones across the team.

Get your emails opened and calls answered. With smart notifications, you can analyze all of your sales activities from the last 24 hours and provide a set of suggested leads or activities for timely follow-up.

More robust reporting. Get custom reporting, multiple dashboards, and pipelines, and you’ll be able to directly compare teams in reporting dashboards while also segmenting your pipeline, territory, rep and teams.

Make deals, not data entries. Eliminate manual entry as every lead’s contact info, email opens, and clicks get logged automatically.

Track your entire pipeline. Sync with HubSpot CRM to track deals won, lost and in progress, and to see which reps are your best performers (and why).


Hopefully this post has shed some light on the differences between Starter and Professional.

Curious about what lies beyond? Sales Hub Enterprise builds on the Professional tier by including all the core features you’d expect from a top-rated sales software — email templates, calling, meeting scheduling, integrated video, sales force automation and more — plus additional features specifically designed with growing sales teams in mind.

enterprise features

Click here to access Bayard Bradford’s Ultimate Guide to HubSpot Sales Hub Deployment, where you can learn more about the capabilities of Sales Hub at an Enterprise level.

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