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The Sales First Approach to Marketing
By John B. Elmer
This episode of Agency Unfiltered, a HubSpot web series and podcast, features Bayard Bradford’s CEO John Elmer.
Learn how Bayard Bradford uses a sales-first approach to arm clients with the ability to store, manage and close sales opportunities.
John discusses how marketing can be held hostage by sales in respect to demonstrating ROI. Through the collaboration of sales and marketing, friction is reduced so that leads can be more effectively qualified and converted.