"Sometimes it seems like our salespeople are aggressively waiting for the phone to ring."
Here are some real-world examples of sales enablement:
Creating Case Studies
Nothing speaks as strongly for a business as a previous customer’s success.
Organizing Sales Content
Centralizing all existing sales content in one location ensures salespeople can find these resources quickly. Sales reps stay relevant to buyers by keeping the content library up to date
Create Email Templates
Standardized email templates dramatically increase productivity for salespeople. Every email template can be personalized with information relevant to the prospect.
Create Email Sequences
Follow-up email sequences automatically trigger if a prospect has not responded to the salesperson in a set amount of time. Personalizing allows the salesperson to tailor the message to the specific prospect. Automating the follow-up process saves sales teams time.
Automate Lead Qualification
Automated emails can be sent in a salesperson’s name with a calendar link so that prospects who are ready to buy can schedule a conversation.
Lead scoring systems assign value to contacts and companies based on a set of data-backed attributes. CRM systems can connect leads to reps the minute they convert. All prospects are moved to a queue that salespeople nurture.
Reporting and Analysis
Data drives sales more than ever. Sales enablement systems help reps make sense of the intel on prospects. Automated reporting allows sales managers to derive valuable insights on how to improve salesforce effectiveness.
Bayard Bradford creates state-of-the-art digital sales enablement systems for firms serving B2B, industrial and technical markets.