"We see digital marketing as an ERP for the top line."
Digital marketing (also known as inbound marketing) has become the most effective way to grow revenue through online channels and digital technologies.
Instead of the old marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on delivering valuable, brand-building information that attracts buyers to your company.
By aligning the content you publish with your customer’s challenges and needs, you naturally attract inbound leads and opportunities for your salespeople to nurture, close, and sustain over time.
Bayard Bradford delivers complete digital marketing capabilities to companies serving B2B, industrial and technical markets.